Wednesday

Online Advertisements is the of marketing - Research Says

In a time of inadequate financial situations and shrinking advertising budgets, on-line marketing is more and more becoming favored more than conventional marketing types in Singapore, based on a Frost & Sullivan study.

The report Singapore On-line Marketing Market found out that on-line marketing is becoming recognised for its ability to achieve precise targeting, measurable ROI and its cost-effectiveness. As today’s youths are becoming hooked onto the Internet, advertisers and media agencies alike are cashing in on this. This age group have subsequently become one of the primary drivers of on-line marketing in recent years, said Frost & Sullivan industry analyst Kamlesh Kalwar.

The study found out that the market was worth US$142.1 million in 2007 and forecasts this to reach US$413.5 million by end-2013, growing at a compound annual growth rate (CAGR) of 19.5 per cent from 2008 to 2013. In 2008, Singapore’s on-line marketing industry was estimated to have raked in US$190 million in revenues, representing a year-on-year growth of 33.7 per cent.

No comments:

Post a Comment